Things You Need To Know About Getting External Help For SEO Services Sri Lanka, EQLankaSEO

Importance Of Investing In SEO Sri Lanka

Most businesses in Sri Lanka have already created an online presence for their operations or look to widen their scope through an online platform. When this concept was new, all you would have needed was to have a good looking website and the customers would be able to interact and get the necessary information or services out of the site. But with time, things have become more complex and competition has started to stiffen. This has made the importance of getting high ranks on search engine results to become increasingly more important. SEO Services Sri Lanka has been a useful tool for businesses to gain such a competitive advantage. EQLankaSEO is an experienced SEO company in Sri Lanka that serves international and local clients over 10+ years, and had gained great amount of reputation from its clients, for the affordable and professional search engine optimization services.

In order to help you understand why you should invest in SEO, it would help to note what are the benefits SEO Sri Lanka will offer to your business in Sri Lanka. The need for SEO was highlighted due to the reason that most of the Internet users, did not look beyond one or two pages of results that come up from a search. This led many to want to compete to get top spots in search engine rankings. The following are the ways in which SEO helps improve business.

  • It drives more traffic to your site
  • Your site is made more user-friendly and due to the better user experience results in better engagement and higher conversion rates
  • Creates better brand presence and builds brand reputation

Working With An External SEO Specialist, EQLankaSEO

Owing to the many benefits SEO provides, most businesses want to integrate it to their overall business strategy. But since this it a subject that requires technical know how and hands-on experience to implement in a proper way, most businesses turn to external help. That is where the need for a reputed SEO Company arises, such as EQLankaSEO in Colombo Sri Lanka. While working with a qualified SEO specialist you will be able to get better results, design an effective and professional SEO strategy and focus on using your existing manpower in a more productive way.

But when you work with a SEO Company you will need to first find the right service provider to partner with. The best way to judge whether they practice what they preach is to check referrals and recommendations. A good SEO service provider will also have a credible portfolio available to potential new clients to review on request. Here you can understand their approach to work and how effective their strategies have been.

Written by Greg Stefaniak

SEO Specialist – An Unavoidable Word in Sri Lanka’s Online Marketing

Who is SEO specialist?

SEO specialist in Sri Lanka helps to get top ranks on search engine results page (Google, Yahoo, Bing, Ask etc) for a website, by applying strategies and tactics with depth analysis of trends & guidelines set by search engines which are actively used in Sri Lanka. In Sri Lanka Google has more market share compare to Yahoo, Bing and other search engines, so SEO expert in Sri Lanka suggests targeting Google results page for their client and optimizes the website for Google results page.

Does People in Sri Lanka Understands Who is SEO specialist?

The SEO specialist is also known as SEO consultant, SEO Expert, Online Marketer, Internet Marketer etc. The words “Online Marketer” & “Internet Marketer” is more generic, which includes all online marketing activities such as pay per click campaigns, social media marketing, SEO etc. When someone saying “I am a SEO Specialist in Sri Lanka“, for people who do not know what is SEO, will have no idea. Even though Sri Lanka is a fast developing country, still many people are not familiar with these terms, even the CEOs, Marketing Mangers or people at top level management in Sri Lanka have no such idea. So, it would be clear for anyone, if someone says “I help businesses to find themselves on search engines when there is a search for products/services they sell/offer”.

SEO is Always Changing

Search engine industry is always a changing industry to work with. Search engines alter their algorithm, trends and guidelines based on the queries received from users. In order to give the best for users, search engines analyze consumer behavior and give the best to users. It is true by checking the search results history; for a query on Google, the search results we get now differs from the search results we get in in 2015. A SEO expert in Sri Lanka should be aware of this point and implement necessary actions in SEO projects to deliver the best for their clients.

As time goes, Google search engine expands further and consider hundreds of ranking factors to display results to end user. The ranking factor(s) which considered as best in 2015, may be the ignorable ranking factor(s) now. So, a company that offers SEO in Sri Lanka should be up to date with the SEO industry changes in order to keep their clients websites ranking top in search results. As search engines changes, SEO expert in Sri Lanka should change themselves to be strong in market and serve the best to their clients.

Google Search Results in 2012

Back in 2012, Google introduced new search engine algorithm and penalized websites, which use target keywords as their anchor text (clickable text) when getting links from other websites (Anchor Text Penalty or Google Penguin Update). Overnight many websites rankings were washed out, many businesses dropped severe in the traffic, inquiries, sales and finally in revenues. There were US SEO companies shut down or the SEO resources were transferred to other industries. But, there are professional search engine optimization companies in Sri Lanka, which survived with a depth analysis on what causes the drop and recovered website ranks back for their clients in Google results. What does this incident reflect is, the agency that offers SEO in Sri Lanka should be dynamic, easy to adapt and quick learner to cope up with such search engine guideline changes.

Conclusion

To gain more online market in Sri Lanka, it is important to get help hand from SEO expert and optimize the website for Google and other search engines; because, compare to other online marketing tactics, search engine optimization tends to have higher conversion rates.

Hiring Best SEO Company in Sri Lanka for Better Search Engine Marketing

Hiring a SEO company in Sri Lanka is not an easy task to do. The selection process requires more time involvement and team management skills. As the first step of hiring SEO specialist in Sri Lanka to optimize website for search engines, identifying goals for SEO is important. The SEO goals can be defined by having discussions with top management, marketing managers, and executive level staffs. Increasing the brand aware in the market, increasing inquiries, sales & revenues, boosting number of subscribers and capturing more online marketing share are some of the goals to account when consulting a SEO specialist in Sri Lanka.

With identified business marketing goals, contacting SEO companies in Sri Lanka and discussing the goals of SEO campaign & requesting a quotation is the next step on hiring SEO company.

A professional SEO consultant company will come up with a detailed online market research report including the keywords or search terms/phrases to get list on search results, along with their prices, and detailed SEO processes to educate their prospective clients. The content of professional SEO proposal may contain the followings :

  • An introduction to Search Engine Marketing and Search Engine Optimization
  • Summarized processes of Search Engine Optimization, such as :
    • Online market demand analysis
    • Quick list of items to modify/alter in website to make it search engine friendly
    • Brief introduction about the link building process
  • SEO Packages including price, duration to get page 1 listing on search engines & references

After the initial meeting, checking the references provided is a wise idea. Anyhow there are businesses in Sri Lanka drop project when they hear a single negative review about SEO consultant in question, rather they would investigate what causes such negative review; similar to other industry projects, there are various uncontrollable reasons which causes issues to SEO project, and project could had been dropped and resulted a negative reference.

Negative Reference Worth Proceeding with Extra Analysis on Hiring SEO Specialist in Sri Lanka

For an example, the SEO company in Sri Lanka which has years of experience in the industry & served international businesses. The SEO consultant company signs SEO service agreement with a recruitment company with flexibility terms. Within four months time, recruitment company quits services and issues negative references to the Sri Lanka SEO company, even SEO expert clearly elaborates that, it will take 8-10 months time frame to get page 1 results on search engine subjected to the chosen keywords.

On the other hand, marketing manager at recruitment company does not coordinate and support to do necessary changes to the website recommended by the SEO consultant, such changes are the extreme important to make sure the website is search engine friendly.

On this case, the flexible termination terms in the SEO Service agreement results the SEO company a negative review. The SEO company itself could have locked the recruitment company with 12 months contract in better way to avoid this kind of unprofessional deals & negative references.

After references & past results are analyzed, understanding terms and conditions in SEO agreement is must, to avoid any future hassles and misunderstandings. Usually the best SEO company in Sri Lanka clearly mention time frame of the project, and requires client to be patient with them at least for 10 months time before client takes alternates.

Search Engine Optimization and the Best SEO Consultant is Exposed for Delray Beach Businesses

Compared to older days nowadays many business owners are aware about SEO and what it does. This is a positive factor for the SEO industry however, there are still those who are not familiar with SEO and its purpose as well as business owners who are believing in misconceptions of SEO. It is very important to understand the nature of modern SEO and its future. This is crucial for corporate businesses and entrepreneurs with a small Delray Beach businesses who are looking forward to expand their business with its full potential.

Search Engine Optimization and SEO Firms in Delray Beach

One aspect that you should understand when tackling into SEO is, among all the revolutions happened in the industry, the purpose or importance of search engine optimization still is not changed. SEO simply makes your website visible for online users who are interested on your website niche. Search engine optimization is all about getting right people to visit your website and currently, search engines are doing remarkably job in this case.

However, most of it would not be possible without professional SEO firms that optimize websites to be search engine friendly, using vast knowledge they have gathered from pieces of information through out the years. CRD Media is one such example for a professional SEO firm in Delray Beach that is serving search engine optimization industry for more than 8 years. Their understanding on behavior of search engines excel other firms in Delray Beach.

Brief Look into Behavior of Search Engines

In very first generations, there were no search engines but usual website directories. People used to submit their business information, like you do for yelp or any other business directory. Then search engines came to play, and there also people used to submit their website information and search engines used a mechanism called indexing which is simply indexing websites so searching for information could be done faster.

Here, the actual development was the search engine crawlers/bots/spiders of electronic form that visit the particular website after those being submitted to the search engine and it is used to gather information about the website and store in index. This is where a new generation of online searching started. The gathered information was used to calculate relevancy between the website and searched phrase of the online users. As the time goes on and more websites for the same niche happened to pop-up in every corner of the internet, search engines had to develop their strategy on how to sort and give the best relevant website to its users. They started to use formulas, algorithms to measure relevancy, website quality etc for this. So search engine algorithms were born and Google search engine algorithm for its efficient and accurate functioning got very popular among online users and they are still able to maintain that faith by having over 80% of market share worldwide.

The job of search engine optimization expert is to optimize websites to gain more relevancy points for a given niche and proving that the website is high quality for all search engines so the website rank higher on search engine results. You need someone who is reliable to handle this kind of process, simply a professional SEO consultant in Delray Beach. It is recommended to go for a SEO consultant who is highly experienced and knowledgeable in the search engines and its mechanisms. If you are looking forward to hire such a search engine optimization expert in Delray Beach, selecting one is very easy. That is the CRD Media which has been serving SEO services for Delray Beach businesses for long time.

What are the New Trends Came into SEO Industry

Most of the SEO news are about Google search engine algorithm updates, although there are several factors that had affected the SEO industry and will be affecting in future. Social media is one major influence that changed the way things were in SEO industry and way search engine optimization experts and SEO consultants used to work. With current Google algorithm is known to be using social signals to rank website on search results, search engine optimization experts are more concerned about building social media reputation for their clients’ websites. This is one of the reason that CRD Media do well in Delray Beach SEO industry. Because they are not just another SEO company in the city but a firm that genuinely offers various online marketing services such as social media marketing, pay per click campaigns, local SEO etc, that they combine all their experiences and knowledge on a particular project.

On the other hand, since CRD Media search engine optimization experts and SEO consultants are capable of providing all online marketing services, it provide degree of flexibility for their clients to have all those service from single firm rather than having to hire several firms for each service.

Brief Look into Social Media Marketing, Pay Per Click and Local SEO

Social media marketing is promoting your website on social media sites such as facebook, myspace, soup.io, YouTube, tumblr, twitter, pinterest. Social media promotion is twofold, because it help getting credibility from Google search engine algorithm and social media itself bring traffic to the website that both help create brand awareness. Pay per click is the major way that Google earns revenue and in pay per click schemes, website owners can bet for keywords and website owner with the maximum bet gets his/her website to be shown top of Google search results for the particular keyword. A search engine optimization expert knows what keywords to invest on and what to not. Pay per click is not all about investing money for the most popular keyword, search engine optimization expert considers competition for the keyword, potential of the keyword to make a sale, relevancy to website niche etc before making a bid. One of the latest trend of search engine optimization is local SEO which is the kind of optimization that helps you gain local crowd to your website.

Google listings are an important aspect of this and local SEO proved to offer better visitor to customer conversion rate. For example, if someone search for “food stores in Delray Beach” on Google it is almost sure that the user is specifically looking to purchase food or visit a food store in Delray Beach. So if Delray Beach businesses having food stores can optimize their websites for these kind of phrases, there are more chances of getting sales. Bottom line is that Delray Beach businesses should optimize their websites for local searches. CRD Media is one well renown firm in Delray Beach with SEO consultants, search engine optimization experts who helps businesses on all these aspects, social media marketing, local SEO, PPC.

Major Google Search Engine Algorithm Updates

There are dozens of significant updates happened to the Google search engine algorithm not to mention the small tweaks, now they say that happen daily basis. There were Google algorithm updates like Panda update that main focus was filtering low quality sites with thin content and Penguin update focused on filtering sites followed unethical SEO techniques, an update against internet piracy, pigeon update improving better local search results etc which are few major updates. In 2015 Google introduced an update widely known as Mobilegeddon which started to give more preference to mobile friendly websites on their search results. Google also announced that majority of internet searches are occurring through mobiles that is the reason for this kind of an update.

Altogether, these are significant improvement to the Google algorithm and to whole internet. If Delray Beach businesses need their website to appear on top of Google search results, then the website should be optimized to earn credibility from all these algorithms. That is why you should look for hiring SEO consultant in Delray Beach. SEO consultants are the ones who have been analyzing and testing all these algorithms and know behavior, ranking factors of algorithms (there are hundreds) etc. As an example for a firm that possess professional SEO consultants in Delray Beach, look for CRD Media. SEO consultants of CRD Media are highly experienced on understanding the issues of a website in case if it is not raking well and finding out how and where to fix issues in/out of the website.

Using SEO for Benefit of Businesses in Delray Beach

Business owners need SEO even if they are running effective off line marketing campaigns for their Delray Beach businesses because in the modern era of marketing, a campaign is never 100% complete without SEO. Off line marketing alone cannot get your Delray Beach businesses to their full potential. As most of people are searching for their needs online These days, rather than searching for those in the town, your business should be present online too. It is crucial as it is. The important point is, unless your business brand is well popular, specially in Delray Beach, there is no way that online users will visit your website straightaway.

What they do is they just search for their needs online and Google does the rest. So if your website is optimized for such phrases that are related to your business industry, then Google shows your website on top of search results generating potential customers that your business could not have through off line marketing or without ranking higher on search results.

Questions Answered About CRD Media and Its SEO Services for Delray Beach Businesses

Can CRD Media Manage SEO Campaigns for Delray Beach Businesses from Beginning to the End?
Yes, CRD Media has search engine optimization experts and SEO consultants who are experienced and knowledgeable on all aspects of SEO, so you only need to pass them the website URL and keywords you want to rank in addition any specific requirements. Their SEO consultants will do the rest.

  • How Long CRD Media Need to Get Top Ranks for Delray Beach Businesses?

    No firm in the industry can guarantee a time, but CRD Media can guarantee improvements on ranks and more traffic. However, SEO consultants of CRD Media will able to give estimated time after analyzing your website and competition for the keywords.

  • Can They Undertake SEO, SMM, PPC Campaigns for Same Website at Once?

    They will be more than happy to do so because CRD Media is a full-service digital marketing firm in Delray Beach having search engine optimization expert and SEO consultant professionals, social media marketing and Google adwords campaign experts. With all those online marketing strategies are combined, it can multiply the traffic to your website.

  • How Much is Their Fee?

    The best option to know the cost is by getting a free quote from CRD Media. Visit CRD Media at http://crdmedia.co/contact-us page or call on 561-315-1773.

  • What are the Other Service CRD Media Offers for Delray Beach Businesses?

    CRD Media offers web design (custom web design, e-commerce web design, wordpress web design, responsive web design), graphic design (logo design, vehicle wraps, signs and banners) in addition internet marketing service they offer (local and national SEO, social media marketing, pay per click).

CRD Media Fixes Web Pages With Low Quality Content As Part Of Search Engine Optimization Service For Businesses In Delray Beach

How Does Low Quality Content Affect Ranks?

Certain business websites suffer from low ranks even though the website is properly optimized through on page search engine optimization techniques. This could be due to duplicate or low quality content that results in low engagement with users. There could be other factors besides low quality content that leads to lower rankings. This is because Google gives top ranks to web pages that have content to keep their users engaged. Therefore if a web page is not able to keep users engaged or interested it could suffer from low rankings. It is important to let a SEO expert examine each web page on the website to identify the cause for low ranks. CRD Media is the best choice for businesses located in Delray Beach because the firm has several years of experience in SEO services.

How Do SEO Engineers Fix These Web Pages

Web pages with low quality content lead to Panda issues which in turn affects the ranking for the whole website. Panda refers to an update on Google that is designed to filter out low quality websites and give higher rankings to high quality websites. Businesses who wish to improve the quality of their content should consult a SEO company. A local SEO consultant uses analytical tools to identify web pages within the website with duplicate content and isolate these web pages from the rest of the website. Businesses in Delray Beach need the services of a SEO expert. CRD Media analyzes each and every single web page and provide recommendations for improvements through what is known as a website audit.

Web pages should also be analyzed for low quality content. This can be done by a local SEO consultant using analytical tools. Pages with low quality or duplicate content should be isolated from the website by removing the page from the XML sitemap. This process involves much collaboration between clients and SEO company because clients must decide what to do with the content on the pages. CRD Media takes a collaborative approach to work and businesses in Delray Beach can expect efficiency and high quality service from the SEO firm.

CRD Media Does Search Engine Optimization For Businesses In Delray Beach

CRD Media offers businesses in Delray Beach several search engine optimization services to ensure that the website has unique content and is properly optimized for search engines. The services offered by CRD Media include web audits, link building, keyword research, competitor analysis, listing websites on local directories and so much more. CRD Media has a team of experienced SEO engineers and web designers to develop attractive, engaging websites for clients.

CRD Media In Delray Beach Can Update A Website Without Losing SEO Elements

When business websites are redesigned it loses many SEO elements, this leads to massive drops in ranks, for example from page 1 to page 20, which can have a severe effect on business. Therefore it is important to consider search engine optimization whenever a website is to be redesigned, so that it does not lose SEO elements and there are no drastic changes in the ranks. A search engine marketing team and the website design team must work together to ensure that a website is successfully redesigned without losing any SEO components. Fortunately, CRD Media in Delray Beach has a team of search engine optimizers and web developers working together to ensure that the redesigned website is properly optimized for SEO.

Do Not Delete Old Content

The first step in maintaining SEO elements during web redesign is to make sure old content is not deleted. Many clients make the mistake of deleting older blog posts and other content. However, this is a mistake because old content can add value to the website. It is also important to make sure that Google does not index a website while it is still in the testing stage. This is because if Google indexes the website while it still being modified, then all the content on the final version of the website will be counted as duplicate content, severely affecting ranks. Consult CRD Media in Delray Beach on the best ways to protect content for local SEO purposes while redesigning the website.

Analyzing Data After Website Is ‘Crawled’

‘Crawling’ refers to the process of examining the structure of a website and it is very important because it allows Search engine marketing experts to see if there are any important SEO elements missing in the redesigned website. After the website has been ‘crawled’ it is possible to gather the data and examine the different components of a website. The following list consists of just some of the components that should be examined.

  • Address
  • Content
  • Title
  • Meta Description
  • Inlinks and Outlinks

CRD Media in Delray Beach has the experience and the tools to examine website structure to ensure that every web page on a client website is properly optimized for SEO.

Finally, it is important to conduct ‘rank checks’ which is the process of checking how the client website ranks on Google for particular keywords. This is an important step because it tells SEO experts if there are any drastic changes in the ranks. Significant changes in the ranks indicate that something has gone wrong in the web redesign process and the SEO engineer must diagnose the problem.

Call CRD Media In Delray Beach For Website Redesign And SEO Services

Retaining SEO elements when making changes to websites can be very challenging. However, firms in Delray Beach should consult CRD Media at delraybeachseo.weebly.com. The company has both web designers and search engine optimization experts who can work together to ensure that changes to websites can be done without any problems. CRD Media has more than ten years of experience in marketing firms online and possesses the skill and technical knowledge to conduct a comprehensive national or local SEO campaign.

CRD Media Offers The Best Package In Search Engine Marketing To Businesses In Delray Beach

Search engine optimization is the process of optimizing websites to reach the top in search engine ranks. SEO is divided into two parts, on-page SEO and off-page SEO. On-page SEO is the process of adding and modifying variables on a website so that it is more in tune with the requirements of search engines. Off-page SEO is the process of promoting the website using different techniques such as link building. SEO marketing can either focus on a particular geographical location, through what is known as local SEO. Search engine marketing services should be provided by specialist firms. CRD Media has several years of experience in SEO and is the ideal firm for Delray Beach businesses to contact.

SEO Uses Different Optimization Techniques

It is important to hire an experienced SEO specialist because there are several different techniques used in SEO, some of these techniques are:

  • Keyword competition reports
  • Keyword density reports
  • Keyword research
  • Traffic reports

An SEO expert is needed for choosing and executing the SEO technique that is most likely to bring success. SEO campaigns must be carefully planned out and a SEO strategist can use their skills and experience to create a campaign to promote their clients. SEO campaign plans are also very complex to execute and a SEO expert is the ideal person to consult on such matters. Businesses in Delray Beach are able to contact CRD Media and get free quotes for the best SEO services.

Why Should Companies Invest In Search Engine Marketing

Companies in Delray Beach should invest in search engine promotion services because it is cost effective compared to other forms of advertising such as radio and television advertisements. However search engine optimization is not instant, it takes a long time and plenty of work to see results. Fortunately, CRD Media has experience in search engine marketing and is more than willing to dedicate time and effort to promoting their clients until they reach top ranks on the search engine page. SEO is a complex marketing service that involves careful consideration of the following factors:

  • Website architecture
  • Most suitable SEO techniques
  • Comprehensive marketing strategy

CRD Media Uses Different SEO Techniques To Promote Clients In Delray Beach

It is important for Delray Beach firms to invest in SEO marketing services because it can help distinguish themselves from their competitors. CRD Media is the ideal firm to contact because the web design company has several years of experience in digital marketing services including SEO. CRD Media adopts several different strategies such as keyword analysis, link building, local SEO and social media marketing to promote clients online. CRD Media is also capable of auditing a website to check if its optimized for search engines.