Importance of SEO for Sri Lanka Businesses & How SEO Services Like EQLankaSEO is Helpful

How Does the Sri Lanka SEO Consultant, the EQLankaSEO Works on SEO Project

EQLankaSEO is a SEO services company in Sri Lanka works on search engine optimization projects and bring business websites to page 1 of search engine results page and, by so helping businesses to receive more calls and inquiries. The SEO expert at EQLankaSEO starts to work on a SEO project with online demand analysis to understand the online market for the business in Sri Lanka. With demand analysis, SEO consultant carry out audits on website and find out areas to improve on website to make it search engine friendly and ensure that website design meets search engine guidelines and preferences (which is known as on-page SEO). Finally SEO services company in Sri Lanka, the EQLankaSEO starts to gain links from other related websites on world wide web to empowers popularity and visibility online (also known as off-page SEO).

Clicks Website Receive Vs Search Engine Results Position

Researches indicates, about 90% of searchers click on web pages listed on page 1 of search results, about 75% of clicks go to top 5 web pages that are listed on the search engine results. This means a lot for business in Sri Lanka, i.e getting top 5 is essential to get more inquiries and sales through online. But, there are millions of pages matching a search query, then how to be on page 1 or top 5 results for the search query? Here is what a SEO expert in Sri Lanka becomes handy. EQLankaSEO is a reputed SEO specialist in Sri Lanka who offers professional SEO services for businesses in Sri Lanka as well as international, with hands on experience for ranking top positions on search engine results pages for many search terms from various industries and countries. If you are looking for a SEO expert in Sri Lanka, EQLankaSEO is a highly recommended choice to proceed.

SEO for Businesses with No Website

SEO which is a modern tool, that connects target audience and businesses. And SEO works for the businesses without website too. For example, businesses in Sri Lanka can setup online profile like Google map listing, Facebook listing/page, and other online directory listing. Those online profiles can be listed on search engine results to drive more traffic with help of a SEO specialist in Sri Lanka, like EQLankaSEO. Anyhow, having a own website together with online profiles, is more effective than relying on third party websites or directories.

Having a Website is Enough for Business in Sri Lanka?

Having a website with no visitors is a waste of time and resources. The website may be designed by world class web designers applying excellent creativity skills and ease to use functions, but if website is not search engine friendly, all the investments with web design would be extreme waste. There are business owners in Sri Lanka who are not aware about search engine optimization, and think only having a website is enough for their business and completely ignoring the search engine marketing. This is a costly strategic mistake made by some CEO, directors or business owners in Sri Lanka. It is important to understand that SEO is a key tool in online marketing which is cost effective compare to radio, newspaper, TV advertisement and it has lots of benefits for marketing division of a business.

Written by Greg Stefaniak.



Things You Need To Know About Getting External Help For SEO Services Sri Lanka, EQLankaSEO

Importance Of Investing In SEO Sri Lanka

Most businesses in Sri Lanka have already created an online presence for their operations or look to widen their scope through an online platform. When this concept was new, all you would have needed was to have a good looking website and the customers would be able to interact and get the necessary information or services out of the site. But with time, things have become more complex and competition has started to stiffen. This has made the importance of getting high ranks on search engine results to become increasingly more important. SEO Services Sri Lanka has been a useful tool for businesses to gain such a competitive advantage. EQLankaSEO is an experienced SEO company in Sri Lanka that serves international and local clients over 10+ years, and had gained great amount of reputation from its clients, for the affordable and professional search engine optimization services.

In order to help you understand why you should invest in SEO, it would help to note what are the benefits SEO Sri Lanka will offer to your business in Sri Lanka. The need for SEO was highlighted due to the reason that most of the Internet users, did not look beyond one or two pages of results that come up from a search. This led many to want to compete to get top spots in search engine rankings. The following are the ways in which SEO helps improve business.

  • It drives more traffic to your site
  • Your site is made more user-friendly and due to the better user experience results in better engagement and higher conversion rates
  • Creates better brand presence and builds brand reputation

Working With An External SEO Specialist, EQLankaSEO

Owing to the many benefits SEO provides, most businesses want to integrate it to their overall business strategy. But since this it a subject that requires technical know how and hands-on experience to implement in a proper way, most businesses turn to external help. That is where the need for a reputed SEO Company arises, such as EQLankaSEO in Colombo Sri Lanka. While working with a qualified SEO specialist you will be able to get better results, design an effective and professional SEO strategy and focus on using your existing manpower in a more productive way.

But when you work with a SEO Company you will need to first find the right service provider to partner with. The best way to judge whether they practice what they preach is to check referrals and recommendations. A good SEO service provider will also have a credible portfolio available to potential new clients to review on request. Here you can understand their approach to work and how effective their strategies have been.

Written by Greg Stefaniak

Hiring Best SEO Company in Sri Lanka for Better Search Engine Marketing

Hiring a SEO company in Sri Lanka is not an easy task to do. The selection process requires more time involvement and team management skills. As the first step of hiring SEO specialist in Sri Lanka to optimize website for search engines, identifying goals for SEO is important. The SEO goals can be defined by having discussions with top management, marketing managers, and executive level staffs. Increasing the brand aware in the market, increasing inquiries, sales & revenues, boosting number of subscribers and capturing more online marketing share are some of the goals to account when consulting a SEO specialist in Sri Lanka.

With identified business marketing goals, contacting SEO companies in Sri Lanka and discussing the goals of SEO campaign & requesting a quotation is the next step on hiring SEO company.

A professional SEO consultant company will come up with a detailed online market research report including the keywords or search terms/phrases to get list on search results, along with their prices, and detailed SEO processes to educate their prospective clients. The content of professional SEO proposal may contain the followings :

  • An introduction to Search Engine Marketing and Search Engine Optimization
  • Summarized processes of Search Engine Optimization, such as :
    • Online market demand analysis
    • Quick list of items to modify/alter in website to make it search engine friendly
    • Brief introduction about the link building process
  • SEO Packages including price, duration to get page 1 listing on search engines & references

After the initial meeting, checking the references provided is a wise idea. Anyhow there are businesses in Sri Lanka drop project when they hear a single negative review about SEO consultant in question, rather they would investigate what causes such negative review; similar to other industry projects, there are various uncontrollable reasons which causes issues to SEO project, and project could had been dropped and resulted a negative reference.

Negative Reference Worth Proceeding with Extra Analysis on Hiring SEO Specialist in Sri Lanka

For an example, the SEO company in Sri Lanka which has years of experience in the industry & served international businesses. The SEO consultant company signs SEO service agreement with a recruitment company with flexibility terms. Within four months time, recruitment company quits services and issues negative references to the Sri Lanka SEO company, even SEO expert clearly elaborates that, it will take 8-10 months time frame to get page 1 results on search engine subjected to the chosen keywords.

On the other hand, marketing manager at recruitment company does not coordinate and support to do necessary changes to the website recommended by the SEO consultant, such changes are the extreme important to make sure the website is search engine friendly.

On this case, the flexible termination terms in the SEO Service agreement results the SEO company a negative review. The SEO company itself could have locked the recruitment company with 12 months contract in better way to avoid this kind of unprofessional deals & negative references.

After references & past results are analyzed, understanding terms and conditions in SEO agreement is must, to avoid any future hassles and misunderstandings. Usually the best SEO company in Sri Lanka clearly mention time frame of the project, and requires client to be patient with them at least for 10 months time before client takes alternates.